MARKETING STRATEGY :

Definition (wikipedia):
A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centred around the key concept that customer satisfaction is the main goal.

A marketing strategy can serve as the foundation of a marketing plan. A marketing plan contains a set of specific actions required to successfully implement a marketing strategy. For example: "Use a low cost product to attract consumers. Once our organization, via our low cost product, has established a relationship with consumers, our organization will sell additional, higher-margin products and services that enhance the consumer's interaction with the low-cost product or service."

A strategy consists of a well thought out series of tactics to make a marketing plan more effective. Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results.

A marketing strategy often integrates an organization's marketing goals, policies, and action sequences (tactics) into a cohesive whole. Similarly, the various strands of the strategy, which might include advertising, channel marketing, internet marketing, promotion and public relations can be orchestrated. Many companies cascade a strategy throughout an organization, by creating strategy tactics that then become strategy goals for the next level or group. Each one group is expected to take that strategy goal and develop a set of tactics to achieve that goal. This is why it is important to make each strategy goal measurable.

Strategy for Marketing Your Business

Q: How can a professional web designer come up with a business marketing strategy? I am a webmaster in Florida. From what I read and what people tell me, the skills I have for designing websites and web development are still in high demand. I have been successful working for others and making them money, but I'm confused as to how to use my skills for my own business....

Marketing your Internet Business

So you've got a fantastic idea for a business, a product that absolutely everyone wants. so now what? It's time for a marketing strategy and plan; the lifeblood of any successful product lies in its ability to reach out amongst the thousands of other goods/services and connect with potential customers through the internet, convincing them to spend their hard earned cash on your idea....